As we age our Telomeres, which protect our DNA become shorter and frayed - Visualise for instance, the ends of shoe laces, their job is to ensure the shoelace stays intact, once they get old they can become frayed and shortened thus the shoelace itself  becomes damaged.  It is the same for the Telomeres protecting our DNA/ Chromosomes.  Once they are older they also become damaged and shortened thus damaging the DNA.  It is this process that causes wrinkles.  The Excol Serum has the ability to heal the Telomeres, Thus the wrinkles start to disappear. .